![]() I begin this preface by discussing two television shows- UnReal and Project Runway-a surprising choice given that I don’t watch much reality television. New World, Old Rules: Creative Industries in the Age of Digitalization and Globalization ![]() THE CREATIVE INDUSTRIES: PAST, PRESENT, AND FUTUREĩ. Purpose and Profit: Strategies for Balancing Cultural and Financial Imperatives ![]() Power and Unpredictability: Key Challenges Facing ProducersĨ. Creators and Producers: Making Art, Making Marketsħ. PRODUCING CULTURE: PRODUCERS IN CREATIVE INDUSTRIESĦ. Maximizing Influence: The Features of Intermediaries Doing Their Job: The Functions of Intermediariesĥ. Intermediaries: Constructing Meaning and Value for MarketsĤ. INTERPRETING CULTURE: INTERMEDIARIES IN CREATIVE INDUSTRIESģ. Pioneer Entrepreneurs: Creating Markets and Changing Minds THE VALUE OF ENTREPRENEURSHIP IN CREATIVE INDUSTRIES Typeset by Thompson Type in 10/14 Minion CULTURE AND COMMERCE | Includes bibliographical references and index. Title: Culture and commerce : the value of entrepreneurship in creative industries / Mukti Khaire.ĭescription: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2017. Library of Congress Cataloging-in-Publication Data Printed in the United States of America on acid-free, archival-quality paper For details and discount information, contact the special sales department of Stanford University Press. ![]() Special discounts for bulk quantities of Stanford Business Books are available to corporations, professional associations, and other organizations. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or in any information storage or retrieval system without the prior written permission of Stanford University Press. © 2017 by the Board of Trustees of the Leland Stanford Junior University. Highlighting the role of "pioneer entrepreneurs"-who carve out space for radical, new product categories-Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways. Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.īuilding on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Please dm me or reach out to me at if anyone is interested.Art and business are often described as worlds apart, even diametric opposites. This whole course will be covered in 2 months with the detailed structure plan shared by 30th October to anyone who is interested. However, with some experience and learning more about how it works and what the companies look for, I got some expertise on it. I have seen Software Engineers struggle with design, the same way that i used to struggle as well. I have given several interviews in the past as well as taken some in previous companies as well and I know what companies look for in general. I am interested to share my knowledge on coding, DS Algorithms, low level design and system design that can help someone to crack interviews or help them in their jobs. I have solved 500+ questions on leetcode. However, this time I will focus more on design as well.īrief introduction about me, I am currently working as a Software Engineer at Oracle(OCI) and I have cracked interviews with Amazon, Paypal etc. Taking this initiative again this time to teach coding, low level and system design after getting good feedback from my previous coding sessions.
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